2013 Personal Finance Reading List For The Attention Deficient

When a student of mine recently asked for a reading list that could help satiate her budding interest in the intersection of money and life, I was pleasantly surprised and inspired to aggregate a list of titles that met the following criteria:

1)     Not boring

2)     Not long

3)     Not salesy

As you may have suspected, these criteria ruled out the vast majority of those books written in the subject matter, and forced me to expand my search well beyond prescriptive how-to books.  The list is bookended with two novels, but every entry utilizes a fair amount of narrative to communicate its message.  This is vitally important, because regardless of how much the financial industry lobbies to make your financial peace contingent on its proprietary products and processes, personal finance will always be more personal than it is finance:

Warm Up

The Ultimate Gift

Master storyteller, Jim Stovall, has sold over 4 million copies of this book that was turned into a movie and spawned a series of associated books and movies (one of which was co-authored by yours truly).  The original is a novel about a billionaire who dies and attempts to save his grand-nephew from destroying his own life with money.  Although it was never intended to do so, The Ultimate Gift attracted a cult-like following among financial, estate and tax advisors who bought the book en masse to give away as…gifts, pun intended.

Simplifying and Downsizing

Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money

This book is written by a good friend of mine, Carl Richards, who, in additional to being a great financial planner, also writes for The New York Times.  He uses simple drawings to distill the complexities of personal finance in a way that is practical and approachable.

You Can Buy Happiness (and It’s Cheap)

This book is written by Tammy Strobel, a woman who previously worked in the financial services industry and then went on a quest to radically simplify her life.  I doubt that many of us will take it to the extreme that Tammy has, but if you could take just a few of her principles into account as you craft your existence, I think you’d get more out of money and life.

Preach!

The Total Money Makeover

Need your butt kicked into financial shape?  This book, by radio/TV superstar, Dave Ramsey, is my first recommendation for people who are in trouble with debt.  Dave’s message has helped thousands (millions?) get out of debt and live true financial freedom.  And even if you’re not in debt, this book helps lay out a foundation for making sure you stay that way, save enough and keep your priorities straight.  Dave tends to oversimplify some financial disciplines to a fault—like investing—but nobody gives a better kick in the pants to those ready to receive it.

Wealth: Is it Worth It?

You don’t have to like chicken sandwiches to enjoy this book—and even have it change your financial life.  Truett Cathy is the 90-something founder of uber-successful fast food giant, Chick-fil-A, and while he does have a tendency to sermonize, he does so lovingly, and heck, he’s earned it.  (You can read my review of the book and hear an interview I conducted with Mr. Cathy by clicking HERE.)  In addition to much of his own wisdom, he shares feedback he’s received personally from other notable luminaries, like a guy named Warren Buffett, whom I’ve heard knows a few things about money as well.

Exposé

The Big Short: Inside the Doomsday Machine

This book, written by Michael Lewis (bestselling author of Moneyball, The Blind Side and others) is the best explanation of how the financial crisis really played out that you’ll likely find.  And because he’s an amazing author, it’s also very entertaining.  Please be aware that this is Rated R for language—the default vernacular under the pin-striped exterior of the financial industry.  (You can read more of my thoughts on this book HERE.)

Reminiscences of a Stock Operator

This book may be considered THE classic on security trading, but while it is the most technical of my selections, it’s actually a novel based on the life of famed trader, Jesse Livermore.  [Spoiler alert] The hero actually died—at his own hand—virtually penniless after making and losing at least four fortunes.  But while this book was written as a cautionary tale, many in the financial industry have strangely deified it, still handing it to new recruits as a how-to.  The morale of the story, in my opinion, is actually that beating the market is exceedingly difficult and that the voracious pursuit of money leads to, at best, a big pile of money and at worst, death.  Although it’s a great deal longer, I do recommend the annotated edition by Jon D. Markman, which embeds this fascinating story in historical context.

Life Planning—The Most Important Part of Financial Planning

Anything You Want

This is a very short book—more like a manifesto—by a guy named Derek Sivers.  Derek was a rock star who started a company, CD Baby, to help musicians sell their music online.  It became huge and he sold it for millions of bucks…but he donated all the proceeds to charity and moved on to his next project [insert screeching record sound].  You’ll love this short volume.

The Art of Non-Conformity

Chris Guillebeau is a lifestyle/travel blogger—not a personal finance guy—but this is a great book for opening your eyes to the type of career and life you want to have.

The 4-Hour Work Week

Speaking of non-conformity, meet Tim Ferriss.  This book has turned into a phenomenon and a “4 Hour” series by Tim Ferriss.  Read it and you’ll see why.

Life Changing

Same Kind of Different As Me

Let’s finish up with a break from all that wisdom and practical advice to enjoy this brilliant re-telling of a true-story in novel form.  This is really a book about greed and spiritual awakening, co-told by an adulterous big-shot art dealer and a homeless man.  This will break your heart…and then warm it.  Enjoy.

Oh, and I almost forgot…

The Ultimate Financial Plan

Yes, the one financial book that every one of my students is required to read[i] I did co-author, with the aforementioned Jim Stovall.  It’s intended to walk you through a comprehensive personal financial plan in the spirit of The Ultimate Gift’s timeless truth with timely applications you can use to the benefit of your todays and tomorrows, personally and financially.

Most of these books are pretty short and fast reads—I’ve got a touch of (depending on who you talk to) A.D.D. and it takes a really gripping book for me to make it through, but all of these passed the test!  I’d love to hear your thoughts if and when you read any of these, as well as your suggestions to be added to this list that meet the three criteria.


[i] The other required text for my class is the Strunk and White’s The Elements of Style, the short classic writing/grammar book, because one thing most educational institutions forget to tell their students is that if you can’t communicate well, your degree is WORTHLESS!

Excessive Trading Leads To Death

Actually, the headlines on Friday, November 29th, 1940 read, “Livermore, Wall St. Wonder, Dead.”[i]  I was recently re-acquainted with Jesse Livermore’s story—that of a self-made trading savant whose early-life exploits were regaled in a series of articles turned classic work of historical fiction, Reminiscences of a Stock Operator, by Edwin Lefevre[ii]. The volume is still handed out as a guide book to new traders every year, an ironic tradition considering the book was written as a cautionary tale.

It was first published in 1923, after Livermore had won and lost a couple fortunes already, but prior to his biggest take when he shorted the market in the Great Depression, increasing his net worth to a stunning $100 million.  Livermore subsequently went bankrupt—not for the first time—and was suspended as a member of the Chicago Board of Trade in 1934.  So why do we continue to romanticize the story of an investor who lost as much money as he ever made?  Why do we glorify the existence of a man who, thrice married, deemed his life’s work an abject failure?

The story’s remarkable appeal should not surprise us—regardless of the futility of sustainable success in the business of gambling, the allure of the quick or easy fortune seems a siren’s song that will forever be sung, heard and followed.  Maybe the appeal of Livermore’s sad story is that he did not follow his own rules, by his own admission, and that if we can manage to do so, we might be able to make the equivalent fortune without losing it.

Don’t bet on it.  When attending to the business of fooling the market, we almost invariably end up fooling ourselves.  And while one of the first stages of grief for the newly penniless may be blaming our failure on the market, like many others, Livermore eventually placed the blame where it rightly lay—on himself—and sadly took his own life at the age of 63.

Unfortunately, it’s not a stretch to suggest that dedicating ourselves wholly to the pursuit of money and riches often leads to death—literally for some but figuratively for many, many more.  Relinquish the claim to overnight riches in favor of lifetime investing.  You have a favorable probability of generating comfortable wealth through a lifetime of dedicated investing, but even the most disciplined gamblers eventually learn this sad truth—the house always wins.


[i] “The Daily News Record,” Harrisonburg, Virginia, November 29th, 1940

[ii] I highly recommend the edition published by John Wiley & Sons in 2010, newly and informatively annotated by Jon D. Markman.

The Investment Value Of Facebook Rants

 

Does it surprise you how many political experts there are on Facebook?  It’s never ceased to amaze me how willing people are to alienate their “friends”–as well as their real friends–through home-grown social punditry, often based on conspiracy theories rejected by snopes.com.  Yes, you may have garnered nine “Likes” from your pals who subscribe to the same newsletter, but you offended your other 237 online acquaintances, among them the hiring manager for the job you just applied for.

There is, however, a positive side to this jayvee ranting: it shows that we have systems of values supported by worldviews that drive our hopes and dreams.  That’s a good thing.  Where we err is in supposing that external factors–like elections, housing bubbles, financial collapses, European crises and rising education costs–will play a primary role in shaping our personal lives in a fashion we deem optimal.

Now before you start writing that scathing comment telling me how stupid I am for implying these external factors have NO impact on our lives, please allow me to elaborate.  External factors most certainly do have a material impact on our lives, especially in the short-term,  but the primary determinant of our long-term success–even our happiness–is not whether the Occupy or Tea Party movement prevails, but whether or not we control the relatively few factors in life over which we actually have control.

This syndrome is a very common problem in the realm of financial planning.  I’ve listened to intricate stories about external factors that have destroyed someone’s balance sheet, or how an investing newsletter was predicting the imminent end of U.S. currency and the imperative for owning physical gold in large quantities, only to ask the web-weaver the simple question, “So, do you budget?”  “Uhh…no.”  It’s kind of like regaling your dentist on the importance of switching from stainless steel to titanium dentistry tools when you don’t even brush your teeth.

Last week, I suggested that we shouldn’t lay claim to outcomes–positive or negative–over which we lack control.  This week, I’m asking you (and reminding myself) to consider applying less of our finite mental, physical and social capital to external factors we can’t control and instead investing that extra effort in the only entity in this world we really have any control over–ourselves.

Finding A Financial Advisor App

This is the 15th exercise in a series designed to walk you through an entire financial plan.  The exercise is embedded in an Excel spreadsheet you can download and save for personal use.  You can read the backdrop for the exercise HERE, or just jump right in with the instructions given below:

Fiduciary Questionnaire

The compensation methodology and regulatory oversight of your financial advisor are not the only thing to consider when choosing an advisor, but they are a very important part of the picture.

You can also navigate directly to the following website to find a downloadable, printable questionnaire you can use to ask your advisor or a prospective advisor to complete for you.  At the end of the questionnaire is a Fiduciary Oath you should ask your current or prospective financial advisor to sign, showing their willingness to put your interests ahead of their own, or those of their company.

Navigate to the Fiduciary Questionnaire by clicking HERE.

And of course, you can also read more on the topic in the book Jim and I co-authored, The Ultimate Financial Plan, in Chapter 15, “The Gift of Discretion: Choosing a Financial Advisor.”

Annuity Audit App

This is the 10th exercise in a series designed to walk you through an entire financial plan.  The exercise is embedded in an Excel spreadsheet you can download and save for personal use.  You can read the backdrop for the exercise HERE, or just jump right in with the instructions given below:

It is my hope that this is an extremely brief exercise for you, but many people who have long-term relationships with folks in the insurance, brokerage, or banking industries have a lifetime of annuities built up.  If that is your scenario, it is very important that you do this exercise to get a handle on where your money is and what it is doing (or not doing).

When you did your Personal Balance Sheet or Mutual Fund Audit App, you probably pulled together the statements for any annuities you own.  These statements often lack the information you’ll need for this exercise, so I also want you to pull together each of the contracts you received at the inception of your annuity policies as well.  Then, using the App (link below), fill in the information cataloging the following: owner[i], annuitant[ii], beneficiary[iii], contract value, surrender value, cost basis (the sum of your contributions), and the surrender schedule.  Some of this will be on your statement, but the remainder will be in your policy contract. You may have to do some digging.

Once you’ve collected the information, the analysis should start with a diagnosis of the investment value.  If it is a fixed annuity, you’ll know very quickly if the rate is competitive with today’s rates.  If it is a variable annuity, examine how it has performed versus the various benchmark indices.  If it is an equity indexed annuity, the chances are very good that it is not a phenomenal investment, but it also probably has a very long and steep surrender charge which may make it prohibitive to move at this time.

If you determine you’d prefer to be out of an annuity contract, here are the questions to ask:

  • What, if any, surrender charge exists?
  • Is the surrender charge cost prohibitive?
  • How much longer will the surrender charge last?
  • How much have you contributed (what is your cost basis)?
  • How substantial would the tax impact be (would you have to pay a lot in taxes)?
  • Is there a gain on which you would have to pay a penalty if you are under age 59½?

Again, remember to make these decisions slowly because there are many moving pieces with annuities.  It is best to speak with a fee-only Certified Financial Planner™ practitioner AND a Certified Public Accountant prior to making any final decisions.

Click HERE to access the Annuity Audit app!


[i] The person who made the investment in the annuity

[ii] The person upon whose life the actuarial calculations in the annuity policy were based (this is often the same person as the owner)

[iii] The person or people to whom any annuity proceeds will be directed upon the death of the annuitant

Mutual Fund Audit App

This is the ninth exercise in a series designed to walk you through an entire financial plan.  The exercise is embedded in an Excel spreadsheet you can download and save for personal use.  You can read the backdrop for the exercise HERE, or just jump right in with the instructions given below:

Most of the information you’ll need to complete this exercise should already be together from the Personal Balance Sheet exercise earlier in this series, but if not, pull together the most recent holdings information that you have for your various investment accounts.  If you have online access to these accounts, it will be as easy as printing out the page with your current holdings.  If not, pull together each of the most recent statements for all of your investment accounts.

Aggregate your holdings using the form we’ve made available for this exercise online.  Segregate them between investments that are inside of retirement accounts (like your 401ks, 403bs, IRAs, etc.) and nonretirement accounts (there is a tab for each on the spreadsheet).  For any mutual funds, you’ll want to have the name of the fund and the five-letter symbol.

Now, navigate your web browser to www.morningstar.com.  With the tools here, you’ll be able to use that final column of your Investment Audit to fill in the Manager Category column.  (You can examine your mutual fund managers with the tools on Morningstar using the basic service at no cost.  Another good, free resource for the analysis of stocks and mutual funds is Yahoo’s Finance web site http://finance.yahoo.com/.)

Plug the symbol of each of your mutual funds into the “Quotes” field on Morningstar.  The main page for each fund will show you a 10-year chart with a graphical depiction of your fund’s performance alongside its benchmark.  Just below the chart, you’ll see a tool that will allow you to click and drag the timeline backwards to see a longer fund history if it’s
available.  You can also hit the “Performance” tab and select the “Expanded View” to see even more detail about the fund’s numerical performance.

Using the tips in this post, you should now be able to classify each of your funds.  In the Action column on the right hand side of the worksheet, check any of the Return Chasers and Index Huggers for additional review.  Again, Return Chasers should be well understood, carefully monitored, and dumped if misunderstood.  Index Huggers should be replaced.

Click HERE to access the Mutual Fund Audit app!

10 Ways Budgeting Saved My Marriage

Eleven years ago, my wife and I sat across the table from an experienced married couple squirming in their seats uncomfortably as though they feared we were about to deliver some terrible news.  But the source of their discomfort was the bomb they were about to drop on us.

You see, we were not yet married, but engaged, and the couple across the table was our mentor couple in our pre-marital class.  Upon review of our personality profiles and piles of personal baggage, they felt it their duty to discourage us from further pursuing the sacred vows of matrimony.  They’d never seen a hopeful couple more innately disparate, more inevitably destined for failure. 

We are indeed vastly different, but one thing my wife, Andrea, and I share in common is a penchant for resisting authority.  So with the blessing and support of family and friends, I’m thrilled to report we’ll be celebrating our eleventh anniversary this April with our two wonderful boys, Kieran and Connor, ages six and eight.

We have never forgotten, however, the well-intended admonishment of our mentor couple; indeed, we see much of life from vastly different perspectives, foremost among them our view of things financial.  And apparently, we’re not alone. Over 50% of marriages end in divorce.  Over 50% of those splits cite financial disputes as the primary reason for the break-up.

100% of marriages deal with money as a daily necessity.


This thought occurred several times when preparing my recent posts on budgeting on Forbes.com (How To Spend $1 Million At Starbucks) and TimMaurer.com (A Burdensome Yoke…Or A Path To Peace?).  It struck me that budgeting ranked right up there with prayer and counseling as a precious few factors that have helped keep us together.  Here are the top 10 ways budgeting has saved, and continues to save, our marriage:

10)  Budgeting forces us to collaborate.  It seems that as parents of young children, the level of commitments between work, school, church, sports and the arts leaves us functioning more as independent business partners than spouses.  We’re almost always in short supply of adult conversation and genuine collaboration, and (strange as it may seem) budgeting gives us the context for both.

9)     It offers healthy accountability.  Ronald Reagan famously said, “Trust, but verify,” and while 100% verification of trust in our marriage would be stifling, we’ve found periodic accountability to be a healthy way to build faith and trust in each other.  Our joint budgeting effort means all of our expenditures are accessible to the other.  Scrutinizing every penny spent would be unfair (a-hem, note to self), but knowing everything is visible is likely to encourage us each to spend more responsibly.

8)     It humbles us.  I’ve not found a more helpful tool in the pursuit of a successful marriage than humility, and since the use of money is so pervasive in our lives, small mistakes are the norm, not the exception.  Rarely a weekly cycle goes by in which we don’t each humbly acknowledge that we erred in some capacity, humbly submitting our mistake to the other.  And of course, a good budget is designed to withstand these small mistakes.

7)     It provides an opportunity for reconciliation.  The prevalence of small errors in our budgeting, however, provides fertile ground for a destructive tendency: that we’d develop a scorecard, real or implied, and shame the more regular offender (because there normally is one in most households).  So for us it’s very important that a humility ground-rule is established: Any time an offending spouse submits in humility to an irreversible mistake, forgiveness and reconciliation is the only way forward.

6)     It gives us reason to celebrate.  For each mistake, there are several successes in each budget cycle.  The long-term success of our marriage is often built on a series of small victories, and we should never withhold an affirmation for completing a project under budget or enjoying the security of a buffer when an emergency arises.

5)     It cuts down on surprises.  So many aspects of our life are subject to variability and volatility.  We can’t necessarily reduce the number of those surprises, but we can certainly reduce their negative impact by being financial prepared for them.  Financial strain, and especially shock, pushes many marriages to (and over) the brink.

4)     It makes us better parents.  All of us parents could probably agree that it’s possible to spend too little OR too much on our children, right?  We’re responsible to determine what the right levels of spending are for our children, and budgeting allows us to deliberately set aside appropriate levels of funding for education, clothing, sports, music and fun.

3)     It shows our dependence on each other.  Andrea and I do think very differently, and this inevitably leads to divisive thoughts like these: “You know, I think I could do this better on my own!”  But this decries the very essence of marriage as an institution in which each partner’s primary objective is to serve the other.  The process of budgeting puts our (literal and emotional) dependence on each other on full display.  That makes us vulnerable, but it’s good.

2)     It preserves a healthy level of independence.  The income production in most households is almost never perfectly equitable.  Andrea sacrificed a successful career in the financial industry when she chose to stay home with our young children.  This has been an incredible blessing in our family, but it’s also a breeding ground for insecurity and manipulation as I might have a tendency to overestimate my contribution to the family’s finances and underestimate Andrea’s.  It is imperative, then, that part of our budget is the preservation of a certain amount of financial independence for each spouse.  To offset this income inequity, we’ve established “His and Hers” accounts with unilateral privileges.  Many shun budgeting as too restrictive, but properly implemented, it actually gives us room to breathe financially, and we all need room to breathe.

1)     It preserves date night!  One of the interactions I’ve enjoyed most throughout my career was with a client who is a generation or two my senior.  He and his wife have five kids(!) and appear to be more in love today than they’ve ever been.  So at the close of one meeting, I got up the nerve to ask this gentleman what his secret to marriage and parenting was.  His answer?  They never fail to set aside time—and money—for each other as a couple.  He made a convincing case that we are better parents when we deliberately setting aside time to be together, away from the kids, and not just for date nights, but also long-weekends and even week-long vacations to remind ourselves that before we were parents we were lovers.  This proved especially difficult for Andrea and me because by the time we got to the end of most months, we’d already spent our discretionary cash on the rest of life and felt like we were taking funding away from other things to line-up a babysitter and enjoy a night or weekend out.  So now, much as we have preserved His and Hers accounts, we also have an Ours account.

Budgeting is not the slightest bit romantic, but it has the ability to promote and preserve the romance in our marriages and keep us on the right side of that daunting 50% divorce statistic.  There are as many good ways to manage this process as there are couples, and I’d love to hear some of the ways budgeting has helped preserve YOUR marriage also, so please share your story in the comments section!

The Economic Bias of Commissioned Financial Advisors

What do a used car, an old television with rabbit ears and an annuity policy have in common?  You’ll have to see in this new 90 Second Finance video in which I discuss the Economic Bias of the commission-only financial advisor.

Last week, I introduced the topic of Economic Bias in the financial advisory realm.  I discussed each of the three primary compensation models for financial advisors, and this week we take a closer look at the Economic Bias of those who earn their compensation solely from commissions.

I’d love to hear your feedback and any experience you may have had to support OR contradict my thoughts.

What the #@$% is going on?

Unless you live under a rock (check out this Geico commercial referencing under-rock living if you haven’t seen it), you have picked up the message that volatile markets and bumbling economies have again captured the global consciousness.  If you looked at the headlines any of the last several days, you may very well have concluded that the sky is falling and the financial crisis of 2008 is returning.  A great article in the Wall Street Journal explained “Why This Crisis Differs From the 2008 Version,” but that still leaves us with the nagging question, “What the #@$% IS going on?”  (I’m not promoting profanity, only acknowledging that times like these have a tendency to inspire it.)

Strangely, the majority of the talking heads on television render their contrary opinions on what’s going to happen in the future—tomorrow, next week or next month—spending very little time educating us on what the underlying reasons are for our current crisis.  In the spirit of the Freakonomics team, who, in a recent podcast demonstrated “Why we are so bad at predicting the future,” I’ll avoid attempts at prognostication and seek instead to explain what IS and what ISN’T going on in the global economy at present, followed by a couple suggested action steps:

Debt ceiling?  S&P downgrade?

The big news of the last few weeks has been debate over the debt ceiling and the seemingly corresponding S&P downgrade of the United States government.  The market has been expecting this downgrade, regardless of what happened with the debt ceiling, for quite some time now—it wasn’t a surprise.  Besides, S&P’s ineptitude regarding the accuracy of their ratings, most notably demonstrated by their maintenance of top ratings on the junk that helped cause our financial collapse in 2008, has justifiably rendered their guidance nearly impotent.  It was suggested that if the debt ceiling was not raised, the U.S. would not be able to pay its bills for the first time in history and that could lead to a financial collapse.  Well, the debt ceiling WAS lifted, but the market responded by crashing.  How do we explain that?  The problem we’re experiencing now has little to do with the debt ceiling, but a lot to do with debt, in general.

So what is happening?

The U.S. certainly has its own debt problems to contend with, but while the U.S. media got narcissistically wrapped up in our own debt ceiling and S&P downgrade, it obscured the more imminent problem—major European countries threatening default.  We’ve all heard about the financial troubles of Greece, Ireland and Iceland—each of which required financial assistance to stay afloat—but following those three countries are Italy and Spain.  They’re much bigger economies, and their failure may not be sustained by the European Union (EU) and the International Monetary Fund (IMF).  And just within the last couple days, one of the stronger European countries’ banks, France, is sending warning signs pointing to another potential crisis there.

Deja vu?  (Not really)

In the Great Depression, we basically allowed the natural free-market system to run its course.  That resulted in the pain of 25% unemployment and a stock market decline of over 90%. The silver lining, however, was that after the economy recovered from its sickness, we got back on the path towards financial health and prosperity.  This time around, the government took unprecedented action to keep us from experiencing Depression-like immediate pain, but many suggest they just deferred the problem and that we’ll be dealing with it for many years into the future.

So the United States and other countries around the world started “printing money” to create growth in their economies, in the hope that increased money supply would pull us out of a recession headed towards depression.  But while it can’t (yet) be said that the U.S. is again dipping back into a recession (the dreaded “double dip”), some major European countries are headed quickly in that direction, and that contagion could spread around the world.  Again.  Governments have already started responded with measures similar to those utilized in the 2008/2009 financial crisis; doing whatever they can to create monetary liquidity they hope will spur growth.  This could result in a boost for economies and markets in the coming weeks and months, but it’s certainly no guarantee.

So, what can you do?

You shouldn’t make wholesale buying or selling decisions in your investments based on what a market does in a day or a week, but this current calamity should prompt you to return to your portfolio and take a long, hard look at what you own and why.  Whether you are a strict buy-and-hold asset allocator or an active investor, your strategy must recognize and contend with the possibility of times like these.  You—and your financial advisor—must be accountable to articulate why you own what you own and how you intend to react depending on further developments in this scary story.  I’m not recommending you buy, sell or “stay the course;” I’m recommending you educate yourself and then act accordingly, not out of impulse.  There is no bliss in ignorance.

*This post will also be featured on TheStreet.com.

Stay the course? Whose course?

In times of economic and market turbulence, the defensive posture taken on by the broader financial services industry falling under the scrutiny of client apprehension could be summed up in three words too often spoken: STAY THE COURSE.  Umm…whose course?

The financial industry has done a better job setting its own course than seeking to understand yours.  A brokerage firm, for example, sets its own course—its goal for customer acquisition and retention that will meet its revenue goals and appease shareholders.  This, then, becomes the course they train into their brokers, who in turn aim to convince their customers (you) that it should also be your course.  It’s not all their fault, but much like politicians, the financial services industry has oft proven its penchant for self-congratulation is eclipsed only by its instinct for self-preservation.

“Selling” your advisor

Of course, if you line-up silently in accordance with the prescribed course, you’re almost implicit in this crime of inattention. My foremost mentor in the realm of personal finance, Drew Tignanelli, taught me that because of rampant economic bias in the financial services realm (and just about everywhere else too), you as the consumer will often be forced to “sell” the practitioner seeking to serve you on your personal belief—your personal course.

The example Drew uses most often is that of a real estate agent: a good real estate agent is priceless, but because they’re compensated only if you buy or sell, it’s very important that you convince them—up-front—where you stand on the matter.  If your realtor is convinced that you’re not willing to budge on paying more than [this much] for a house, the realtor will be less inclined to succumb to the wooing of the selling agent when he or she says, “So, do you think your client is going to budge?  If we could get them up to [here] I think we’ll have a deal.”

Articulating your course is especially important when dealing with a financial planner or investment advisor.  Most financial advisors are “Type-A” folks who don’t shy away from rendering an opinion on a prospective course and laying out the process for implementation.  And, no matter how the advisor is compensated (fee-only, fee-based or commission-only)[i], they’re likely not going to be paid until your course is set (see more on how financial advisors are compensated by clicking HERE).  Thus, they have a tendency to get there in a hurry.

Setting your own course

Of course, you’re unable to properly articulate your course if you have yet to determine it!  Our lives are so busy, we often forget what we’re living for.  I’ve created two exercises to help us stay focused on the most important stuff in life—you’ll find both by clicking HERE (or going to the Timely Apps tab entitled “Timely Apps from Chapters 1 – 4”).  Take a look at the exercises entitled “Personal Money Story” and “Personal Principles and Goals.”

If you’d like to go deeper, I love having discussions about setting a deliberate course in life and would be happy to spend 30 minutes discussing yours. You can reach me individually by email at tmaurer@financialnconsulate.com; or call my office at 410-823-7283 and an associate of mine will set a time for a meeting in person or over the phone. No money talk; just life.[ii]

Then, the next time someone tells you to “Stay the course,” you can respond, “Whose course?”


[i] I’m not implying here that the method of compensation is irrelevant.  To the contrary, it is very important.  I believe the fee-only model, while imperfect, is the compensation model that reduces the conflict-of-interest (always present) to the lowest level.  For more, visit the National Association of Personal Financial Advisors (NAPFA).

[ii] For a big step toward setting a more intentional personal course, check out Michael Hyatt’s blog post on the topic with an invitation to download his e-book, “Creating Your Personal Life Plan.”  Michael is the Chairman of Thomas Nelson, one of the world’s largest publishers and a well-respected authority on living life on purpose.