Last month I attended a presentation that explored, in depth, the notable differences and financial tendencies of several generations, from the silent generation through the millennials.
The presentation described certain representative traits perceived as common among each generation and what financial advisors should consider when communicating with members of them as prospects and clients.
When discussion of the younger generations came up, I noticed advisors around the room rolling their eyes and scratching their heads. The expert at the front of the room was providing well-researched data to help us understand what is important—and less so—to these generations and how we might consider breaking through to them.
But, as the attention of this group of well-heeled advisors descended into a collective yawn, the presenter scurried to wrap up before answering the most important questions:
- Why exactly should financial advisors dedicate themselves to working with younger clients?
- Why should advisors apply valuable time and money to crafting services and messaging for a demographic niche notorious for inspiring descriptors such as “entitled,” “ungrateful” and “distrustful”?
A study by the Urban Institute uncovered a shocking statistic, that 35% of Americans have some consumer debt in collections. I discussed this with Tyler Mathisen on PBS’s Nightly Business Report, produced by CNBC.
“I was wrong.”
There are few words strung together that possess such power to free us. In less than a second, we’re able to reconcile the inconsistency between our previous conviction and the apparent truth. Humbling, yes, but also strangely euphoric.
Well, I’ve earned the opportunity to claim said euphoria, as I must confess that I had bought into the most prevalent myth du jour surrounding bond investing. You’ll forgive me, I hope, because this misconception—like all of the most powerful ones—is especially deceptive because it’s grounded in half-truth.
Let’s be quite clear: Rising rates simply do not guarantee negative bond returns.
There’s no magic to a million in retirement, but as the Baby Boomer generation begins making the transition, it’s a question oft posed. In this Nightly Business Report clip, Sharon Epperson (CNBC) and I answer the big question: Is a million enough?
Sadly, I’m afraid we gave up long ago on a simple tax code, and it ain’t getting any easier in 2014. I discussed some of the big changes to watch out for on the Nightly Business Report on PBS (produced by CNBC).